Don’t follow the trend. That’s stupid.
More so, it’ll cost you. When everyone wants something, that drives prices up. The price of turkey is the perfect example.
Other examples of off-season deals:
Notice that right before and right after a school semester ends, the prices in/out of the college towns skyrocket to 3-4x? Unfortunately, college kids don’t really have much choice if they want to go home and see their families.
But for working professionals without kids (like myself), I can take advantage of this by going traveling during November or February, right in the middle of school semesters.
Want to go to Disneyland on Christmas Day? Well, so does everyone else. Disneyland has peak-pricing and block-out dates for pass-holders for a reason. Go on a workday to take advantage of lower prices if possible.
What better example than the market to explain supply and demand! When everyone thinks a stock has great promise, that will push demand up and prices up. The risk is lower, and thus the reward is also lower.